As mobile devices proliferate and the services and apps available increase exponentially, the average person expects information to be delivered to their mobile with minimum fuss and effort. For an information service, adapting to this new environment is essential for survival but also offers opportunities to grow and strengthen relationships with users.

Packed with easy to implement ideas practical examples and international case studies, this provides you with the ultimate toolkit exploring ideas as simple as renewals and reminders to the more complex such as access to e-books and virtual worlds. Jargon-free coverage of the background and context to mobile delivery will enable you to fully understand the challenges and embrace the opportunities, getting to grips with critical issues such as what sort of services users really want.